GIS Business Analysis
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Business Analysis

From determining the optimum site location for retail outlets, manufacturing plants, distribution centers, and administrative offices to analyzing customer distribution and targeting marketing campaigns using geospatial demographics and economic data, GIS has a wide variety of uses for business.  Having a partner like AJD Geospatial Concepts can help you visualize and realize these endless possibilities on how GIS can help you, your business, and your clients.  By using demographics such as household income, age-based population breakdown, and home and car ownership combined with geocoding addresses, you can define geographic product preferences, target marketing campaign strategies, and develop algorithms for locating retail outlets.

E X P E R I E N C E

AJD Geospatial Concepts’ training and experience in the area of Geographic Business Analysis includes:

Suitable Development and Location Optimization Mapping

Determined and mapped the optimum location for an ice cream plant in Wisconsin based on multiple selection variables including the geographical distribution of the dairy herd, distance from an interstate, average population, average education level, and distance from outdoor recreation.

Determined the location of parcels suitable for development of a vineyard using raster algebra to select among variables: maximum wind velocity, minimum winter temperature, minimum soil depth and drainage, soil temperature, parcel size, and land ownership.

Identified geographic areas of high radon potential using strata data in a region of Pennsylvania, matched these to associated zip codes and prepared a geocoded mailing list for a home radon test kit sales campaign.

High Potential Radon Location Mapping

Identified geographic areas of high radon potential using strata data in a region of Pennsylvania, matched these to associated zip codes and prepared a geocoded mailing list for a home radon test kit sales campaign.

Voter Registration Database Mapping

Created a database and map of voter registration and demographics by voting district to identify areas for a voter registration campaign in a city.

Fiber Optic Reference Mapping

Prepared reference maps for proposing a potential fiber optic network.

Route Optimization
Nearest Neighbor